Creative Content

Your Amazon listing is your storefront. Most brands don't treat it that way.

A weak main image loses the click before the page loads. Generic A+ content loses the sale after it. Galaxy builds creative that works as a conversion system not decoration.

99% Confidence in A/B tested main image improvement
6 Creative services under one team
5+ yrs CPG creative experience across food, supplements, beauty & lifestyle
01 - Listing Optimisation

Keywords that rank. Copy that converts.

Most listings are written to describe a product. We write them to win the search result, earn the click, and close the sale - in that order. Every title, bullet, and description is built from search data, not guesswork.

  • Keyword research across primary, secondary, and long-tail terms
  • Title structured for algorithm ranking and human readability
  • Benefit-first bullet copy that answers buyer objections
  • Backend search terms, subject matter, and alt-text optimised
Before

Organic Ground Coffee 450g - Medium Roast - Clean Coffee - Healthy

  • Clean and healthy coffee
  • Organic and natural
  • Great taste
  • Good for you
After

Vela Organic Ground Coffee 450g | Mycotoxin Free & Polyphenol Rich | Cafetiere, Filter & AeroPress | Medium Roast

  • The UK's first coffee sourced and roasted to support health and performance - independently tested free from mycotoxins, pesticides, and contaminants
  • Small-batch roasted for maximum freshness - medium roast with notes of milk chocolate, honey, and forest berries
  • Backed by leading UK nutritionist Alex Manos - one cup delivers the antioxidant power of 12 punnets of blueberries
mycotoxin free coffee polyphenol coffee UK healthy ground coffee
Amazon A/B test result showing 99% confidence Version A wins
A/B Test Result 99% confidence, Version A wins
02 - Main Image

The main image is your most important ad.

Before anyone reads your title or opens your listing, they've already judged your main image. It's the only creative visible in search results - and the only one that determines whether you get the click.

  • Multiple image variants developed and tested systematically
  • A/B tested through Amazon's own Manage Your Experiments tool
  • Decisions made on statistically significant data - not opinions
  • Winning variant scaled, losing variant retired
99% confidence level achieved in our most recent main image A/B test - Version A outperformed across click-through and conversion rate
03 - Listing Images

Every image has a job to do.

Your image suite tells the story your title can't. Each image is designed with a specific role in the buyer's decision sequence - from the first impression to closing the sale.

  • Hero image optimised for search thumbnail and click-through
  • Infographic images answering the top buyer objections
  • Lifestyle imagery showing the product in real-world context
  • Comparison and social proof images built to convert
  • Designed within your brand guidelines, built to Amazon specs
ROAM Foods Amazon listing image suite designed by Galaxy
Client Work ROAM Foods - Listing Image Suite
Exhale Coffee Brand Story Brand Story
A+ Content — 7 Modules
ROAM Foods A+ Content — 7 modules ↕ Scroll · ROAM Foods - A+ Content (7 modules)
04 - A+ Content & Brand Story

Content that converts, not just decorates.

Most A+ content looks like a brand brochure. Ours is a conversion sequence. Each module is designed to answer a specific buyer objection, build trust in a specific claim, or move the customer towards the purchase decision.

  • Module sequence structured around the buyer decision journey
  • Every image paired with copy that earns its place
  • Brand Story written to build loyalty, not just awareness
  • Designed within your brand guidelines, built to Amazon specs
A+ Content Enhanced product description below the bullet points. Product-level content designed to convert.
Brand Story Narrative module above A+ content. Appears across all your brand's listings to build recognition.
05 - Brand Storefront

Your Amazon home page. Built to convert.

A well-built storefront is where branded search lands, where repeat buyers browse, and where Amazon Attribution sends your off-platform traffic. Most brands treat it as an afterthought. We treat it as a destination.

  • Full storefront architecture - hero, category pages, bestseller pages
  • Brand narrative designed to convert browsers into buyers
  • Product showcase structured around your top SKUs and bundles
  • Built to receive off-Amazon traffic from ads and social
Requires Amazon Brand Registry. If you're not registered yet, we can guide you through the process before we begin.
amazon.co.uk/stores/ExhaleCoffee
Exhale Coffee Amazon Brand Storefront designed by Galaxy
↕ Scroll · Client Work Exhale Coffee - Brand Storefront
Our Process

How we approach creative

A proven 4-step framework that turns chaotic seller accounts into smooth, profitable operations.

Let's Chat  

1. Audit

Review existing creative against conversion benchmarks and competitor positioning. We identify what's losing clicks and what's losing sales before touching anything.

2. Strategy

Define visual direction, messaging hierarchy, and A/B test plan. Every creative decision is mapped to a specific buyer objection or conversion goal before a single pixel is designed.

3. Produce

Design, write, and build all assets - main images, listing copy, A+ modules, brand story, and storefront - delivered within agreed timelines and built to Amazon's specifications.

4. Test & Optimise

Run A/B experiments. Measure by conversion rate and click-through rate. Scale what wins, retire what doesn't.

Case Studies

What our clients say

Your message has been submitted.
We will get back to you within 24-48 hours.
Oops! Something went wrong.
Request a Quote

Let’s Build Your Profit-First Amazon System

Stop guessing, start growing - with a dedicated team that understands your brand, your margins, and your goals.

FAQs

Frequently Asked Questions

Here are the answers to the most common ones — clear, practical, and built on real experience.

Do you handle photography or only design?

We handle design and creative production  not photography. For listings that require product photography, clients provide the raw images and we handle everything from there: editing, compositing, and building each asset to Amazon's specs.

If you don't have photography yet, we can produce 3D product renders from your packaging artwork - a faster and often more cost-effective route for launch-stage brands or new SKUs.

Can you work with our existing brand guidelines?

Yes - and we prefer it. Most of our work is built within a client's existing brand system. Fonts, colour palette, tone of voice - we design to your standards, not ours.

If you don't have formal brand guidelines yet, we can establish a working visual framework as part of the project.

What's the difference between A+ Content and Brand Story?

A+ Content is the enhanced product description that appears below the bullet points on your listing page - replacing standard text with images, comparison charts, and branded layouts. It's product-level content.

Brand Story is a specific A+ module that sits above standard A+ content and tells your wider brand narrative. It appears consistently across all of your brand's listings, giving buyers context about who you are - not just what this product does.

Brand Storefront is separate from both - it's your brand's own dedicated page on Amazon, with its own URL, category navigation, and curated product display. Think of it as your Amazon home page.

How long does a full creative refresh take?

It depends on scope, but for most engagements: one week from brief to delivery for listings, A+ content, and Brand Story - once we have your assets and brand guidelines.

Brand Storefront takes longer by nature - typically two to three weeks - due to the architecture, copy, and build process. We'll set clear timelines at the start of every project.

How do you measure whether creative is actually working?

The primary signal is conversion rate - specifically the percentage of people who view your listing and then add to cart or buy. For main images, we also track click-through rate from search results.

Where possible, we run A/B tests, which gives statistically significant data on which creative performs better - not just which one looks better.

Do we need Brand Registry for these services?

Yes. A+ Content, Brand Story, and Brand Storefront all require Amazon Brand Registry. If you're not registered yet, we can advise on the process - but the application and approval needs to come from your side before we can build. Standard listing optimisation and image assets don't require Brand Registry and can begin immediately.