The Prime Day Playbook for UK & EU Brands

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This guide from Galaxy explores how UK and EU CPG brands can run Prime Day profitably across multiple marketplaces at once. It breaks down the specific operational complexity UK and EU sellers actually face - Brexit inventory splits, VAT compliance, market-by-market localisation, and running paid media across UK, DE, and FR simultaneously.

The report is designed for brand owners expanding from the UK into EU marketplaces, or already there and unsure whether their current setup actually accounts for the differences between them. It covers what to prepare before the event, how to manage multiple markets during the live window, and how to turn a single peak day into sustained rank, repeat customers, and long-term brand presence on Amazon.

It also includes a real client case study, with real performance numbers, showing how this approach played out in practice.

By understanding these mechanics specifically as they apply to UK and EU operations, brands can move beyond a single-market mindset and build a Prime Day strategy that actually holds up across borders.